The Corner Brand

Originally founded in Japan, Corner specializes in Chrome Hearts and Goro's and is backed with over ten years of expertise in the luxury resale industry.

Our Beverly Hills location is our first store in the United States, where we strive to uphold the same professional standards and trusted practices established across our 6 stores in Japan.

Industry Overview

Japan has one of the world's most established pre-owned luxury markets. However, the handling of high-value pieces has traditionally depended heavily on the knowledge and judgment of individual specialists.

Corner was built to create a more consistent approach. Through clearly defined standards, experienced professionals, and disciplined operating processes, we aim to handle every piece with care, accuracy, and transparency.

Our Goal

Our goal is to transform individual knowledge and experience into shared company-wide expertise. By creating clear processes for evaluation, pricing, inventory management, and customer service, we aim to deliver a consistent experience across every Corner location and build a strong foundation for sustainable growth.

Our Mission

Our mission rests on three commitments.

01

Trusted Purchasing

We specialize in highly collectible pieces from Chrome Hearts and Goro's and aim to be a trusted destination for exceptional pre-owned goods. Through our physical stores and online channels, we purchase and offer a carefully curated selection of jewelry, accessories, apparel, and home collectibles.

02

Consistent Internal Standards

We maintain documented processes across key areas, including product evaluation, pricing, inventory management, and inventory turnover. By combining specialist knowledge with consistent internal standards, we aim to improve accuracy, efficiency, and reliability throughout every Corner location.

03

Brand Development and Long-Term Growth

Corner is more than a traditional resale retailer. We view each pre-owned piece as an item of lasting value that should be carefully evaluated, managed, and recirculated.

We help exceptional pieces move confidently from one collector to the next while fostering a transparent experience for buyers and sellers and building a lasting global community.

Our Background

  • Founded in 2015

    Corner Harajuku opened its first store in Harajuku, Tokyo, in 2015. As the business grew, Atout Co., Ltd. was established to manage the Corner brand and develop its operating structure.

  • Today

    Corner currently operates six stores in Japan across major commercial districts, including Harajuku and Shibuya in Tokyo, Shinsaibashi in Osaka, and Kobe, supported by a team of 36 professionals.

    Our Beverly Hills location is Corner's first store in the United States and an important step in the brand's continued international growth. We are committed to building a trusted local presence while maintaining the standards, expertise, and attention to detail established in Japan.

    As we grow, our focus remains on strengthening our team, expanding our services, and creating a consistent experience for collectors and clients across every Corner location. We look forward to developing our presence in the U.S. while continuing to build Corner as a globally recognized destination for Chrome Hearts, Goro's, and exceptional pre-owned luxury goods.